If you’ve ever wondered how content marketing works on a corporate scale, you’re not alone. As it turns out, many of the agencies hired to deliver creative content for some of the world’s biggest brands and companies also have a tough time figuring it out. This situation led content production marketplace StudioNow to launch Octerra, a standalone marketing procurement SaaS platform created to improve the ecosystem of content production.
Based in Nashville and run by former StudioNow president and COO David Corts, Octerra is a software platform that provides a transparent bidding process for brands, agencies, and vendors related to content procurement. This increases efficiency, identifies value, and reveals true ROI, which can be tricky to measure correctly.
“We use our software to give them visibility,” Corts tells Hypepotamus. “That process of the agency bidding to companies has been offline forever, meaning there’s no data capture on where that money is going, or a fair and transparent process.” He also adds, “There’s all sorts of conflicts of interest.”